Drew Philp
Driven, Who’s Who Publishing
Reginald Hartsfield: A Blessed Life

A Blessed Life

Reginald Hartsfield is successful, that is certain. He is the president and Co-owner of Advantage Management Group, a nursing home consulting firm which also holds the Manors brand of nursing homes, which owns seven branches in southwest Michigan and manages one. It is the only known African American owned nursing home chain in the United States. But Mr. Hartsfield defines success in a different way: “I feel success is doing something good for people… I’m successful if people are benefiting from what I’m doing.”

The nursing home field is Mr. Hartsfield’s calling, or as he likes to put it he’s “in his lane” when caring for the elderly. Deep down, he said, he’s probably a social worker. AMG is a for-profit run like a non-for-profit, and operates on Christian business principles.  He provides nearly 1000 beds and employs about 1000 people with the Manors brand of nursing homes. AMG consults for more than 300 nursing homes in the state of Michigan, often Mr. Hartsfield’s competitors. His charity, World Mission, provides clothing to the elderly around the world, and every Sunday they serve 75 to 100 meals at the Yorba Hotel in Southwest Detroit, amongst other charitable endeavors. He has seven godchildren, a responsibility he takes very seriously. Always a supporter of Detroit, he says he could live anywhere in the world, but chooses to live in the city.

“If you follow your spirit,” he said, “You’ll end up where you’re supposed to be.”

A graduate of Cooley high school, Mr. Hartsfield found his affinity for business while working at a clothing store in Detroit. After a stint in community college he graduated from Western Michigan University with a degree in finance, and was hired straight out of college to work for IBM as an account manager. He was put on a leadership track, was rookie of the year for the country and was finally responsible for $22 million in revenue. But there was something missing. After eight years he called it quits at IBM, a company he still has immense respect for, to start his own business.

Except he wasn’t sure what he wanted to do. He knew in his heart his calling was somewhere else, but hadn’t quite figured it out exactly what it was. Through an intricate series of events he became a financial partner in Harbortown Salon, an upscale salon formerly near the riverfront in Detroit. He ended up loving the work and working on a daily basis for more then two years.

Then his calling walked in the door. He met his partner in AMG, Kelsey Schwartz, at the salon, and entered into a partnership in 1996 creating Advantage Health Systems, now Advantage Management Group. AMG prides itself on turning around troubled facilities and providing “person-centered care” to the elderly. Mr. Hartsfield has helped AMG grow into the number one nursing home consulting home in Michigan. (When Harbortown saloon closed three years ago Mr. Hartsfield made the vow not to close the doors until every employee found a job. He kept it.)

In 2007 he opened the first skilled nursing center in the city of Detroit in over 20 years, Samaritan Manor, one of the top facilities in the state. In conjunction with the owners of Bradford Medical resort he opened one of the first medical resort in the area. He says AMG has a strong infrastructure and will focus on new acquisitions in the future. Mr. Hartsfield is the first African American to head the healthcare association of Michigan and he has been selected as a future leader of the American Healthcare Association. Mr. Hartsfield is successful, that is certain. But it can almost seems as though he is successful just to better serve others.